PPC Experiment Update

Since I last posted details of my PPC experiment, I've successfully appealed my rejected keywords that I mentioned previously, and increased the traffic some what.

While the EPC has fallen, it still appears to be doing ok, and after around $60 PPC spend, I've brought in about $230. Again, it's not exactly a pile of income, but still has shown me a lot about what's needed to work with PPC to CPA offers.

I feel as though even the small amount I've invested in this experiment has taught me much more than a whole lot of reading of the documentation or forums has, and although I've picked up some great tips from forum posts, its seeing results myself which stick with me.

Another piece of the PPC puzzle which is now running is a keyword conversion tracking system, which should start clarifying to me which keywords have the best ROI, and which are simply costing me money. I'll keep you all posted on this as well, as we might make a few improvements to the keyword tracking script as we go.